Nobody Loves You

book and lyrics by Itamar Moses, music and lyrics by Gaby Alter

Produced by Second Stage Theatre
June 2013 - August 2013

A romantic comedy about the search for meaningful relationships in a culture dominated by the quest for popularity. When Jeff, a philosophy grad student, goes on a reality TV dating show to win back his ex, he instead finds a girl who might be the love of his life. But will she fall for him once he is seduced by the adulation of his fans?

Over the course of the show's development, I directed Nobody Loves You in its New York premiere at Second Stage; at the NAMT festival of New Musicals; at the Old Globe (world premiere production); in Goodspeed Musicals' Festival of New Artists; and at the Cape Cod Theatre Project.

The Old Globe production was nominated for four Craig Noel Awards, including Best New Musical and Best Director.
Nobody Loves You was the Best New Musical of 2012, according to the Wall Street Journal.

Photos by Joan Marcus, Lighting Design by Benjamin Stanton, Costume Design by Jessica Pabst, and Set Design by Mark Wendland.

"...this agreeably snarky musical...hurls darts at its soft target with impressive aim, nimbly spoofing a subject you’d think would be spoof-proof — thus defeating odds tougher than your chances of landing a spot on “The Amazing Race.”"

Critics Pick
The New York Times, July 19th, 2013

"...[this] high-torque pop musical about the triumphant vulgarity of TV love competitions is…genuinely funny, thanks to abundant wit from book-writer-and-lyricist Itamar Moses… crisp direction from Michelle Tattenbaum (whom we'll be seeing more of around town, I predict), and an airtight ensemble of regulars, up-and-comers and lesser-knowns, all of them united in a common goal: To surprise and delight in the here and now, not just frack dry wells for residual amusement."
New York Magazine, July 20th, 2013

"Michelle Tattenbaum...wraps the show up in spare but gleaming style."
New York Daily News, July 19th, 2013

"...the wonderful new pop musical “Nobody Loves You” takes on that most ridiculous of genres in a way that’s both silly and smart...Energetically directed by Michelle Tattenbaum…the show is an upbeat funfest."
New York Post, July 19th, 2013

"...cheeky and highly crushable..."
Critics Pick, 4 stars
TimeOut New York, July 19th, 2013

"...a bright, clued-in, quick-witted amusement...thanks to the sly book and lyrics by Itamar Moses, the music and lyrics by Gaby Alter and a knowing cast directed with just the right appreciation of the absurd by Michelle Tattenbaum."
New York Newsday, July 19th, 2013

" of the smartest accounts of love among the post-grad set...Michelle Tattenbaum’s production (with calisthenic choreography by Mandy Moore) is lively, congenially put across by a very game cast..."
Bloomberg, July 19th, 2013

"...the smartest new musical comedy to come along since "The Drowsy Chaperone."...Michelle Tattenbaum's staging plugs into the characters' feelings without bogging down in sentiment. The eight-person cast contains nary a weak link...a pithy, intimate romp..."Nobody Loves You" deserves to run and run and run."
The Wall Street Journal, July 26th, 2013

Here is a video of Rory O'Malley singing "The Twitter Song" as part of the New York Times's In Performance series.

Here is a promo video of the song "Confessional", which was cut from the production.

Here is a Broadway World video of our opening night.

Itamar Moses and Gaby Alter were featured in this New York Times article about reality television in theater.